Shockoe Records provides artists with more autonomy, and most importantly, does not and will not own an artist’s intellectual property. Instead, the label will facilitate a host of services including marketing, booking, merchandise production, sync licensing, album production, and more to bolster the artist’s career efforts. The Shockoe Records team wants its curated roster of artists to not only survive, but to thrive. This is possible through fair business models that enable sustainable music careers. Ultimately, Shockoe Records plans to expand the music community by nurturing talented artists, connecting them with local businesses, educating through mentorship, and promoting new music in our schools. The foundational purpose will always be to provide support for the Richmond area’s musicians and the music they make.